The CPA Squared program is an easy-to-implement turn-key program to successfully integrate wealth management services into CPA Firms. We don’t just show you how to incorporate wealth management services; we partner with you every step of the way to ensure a seamless and successful integration.
The revenue potential in adding wealth management services to your firm may be as high as 10–20 percent of adjusted gross accounting billings. While increased revenue is one benefit, the first place you will see the impact of adding in wealth management is in client satisfaction.
Clients today are looking for comprehensive professional support with their finances. Not only is a more satisfied client more likely to continue doing business with you, they are more likely to refer their friends and colleagues. As client satisfaction increases, so do client retention and referrals.
Incorporating wealth management services also diversifies your practice, giving you a competitive advantage. In a sea of CPA firms that all seem to do the same thing, a firm that offers wealth management in addition to taxes, accounting and auditing is likely to attract more prospective clients’ attention. In today’s fast-paced world, everyone is seeking to simplify their lives and save time. Why would a client want to go to a CPA and a financial advisor if they can get the same services all in one place through someone they already know and trust?
CPAs that have integrated wealth management services are able to achieve:
- Increased revenue per client
- Improved profitability as a firm
- Diversification of their practice
- Higher client satisfaction
- A competitive advantage in the CPA market
- Higher client retention
- Increased referrals
Our proven model and step-by-step process can help you strengthen your current client relationships as well as develop new ones. Integrating access to wealth management services may empower you to exceed client expectations and position your firm to outpace the competition. Our approach allows you to add access to wealth management services without disrupting your core business model.